WHY
This Start up was created solely out of the problems that me and my business partners faced while from working from home during onset of COVID-19. We were so troubled, as we lacked appropriate space to work from home, its was hard to concentrate, motivate and stay focused with our families, siblings and roommates working from home that we had to create something better not only for us but for others who faced similar problems and thus we embarked on the journey from April 2020 to find a solution for the better.
Our Mission
Our mission is to enable professionals to get the right yet best infrastructure and equipments to work anywhere at anytime from all our partnered locations.
Market Research
50%
find it difficult stay motivated and focussed
76%
Have no separate home office
64%
work from kitchen, dining room and sofa
38%
have difficulties maintaining work life balance
74% of CFOs plan to reduce their office space because employees have adapted to remote/ hybrid working.
Shopify, Facebook, Microsoft, Google, Twitter announced long-term remote/hybrid working plans
Companies understand employees don’t feel safe to commute to work and more comfortable working from home which has shown improvement in their productivity
Thus they have to balance that with the need to provide meeting place where workers can collaborate and work efficiently from anywhere anytime.
Trend
Changing Work Life Habits
Work from home is here to stay !!!
Problem
Most of the people like working from home, however it comes with some challenges
Lack of appropriate working place at home
Hard to maintain work life balance
Hard to stay motivated and focussed
Reduced personal connection with co-workers
Getting easily distracted at home with house work and kids and thus hard to concentrate
Harder to collaborate with people remotely
Offices are located far off, hard to go there just for short duration.
User Research
Surveys and Interviews highlighted 3 major problems.
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Surveys were held with 256 people and Interviews were conducted among 80+ individuals with Gen-Z and millennials who had had varying work from home experiences and we got some amazing insights that we hadn’t thought of before.
60+
Total User Interviews Conducted
256+
Surveys Response
50+
Usability Tests
User Interview
What do users think?
We conducted user interviews with 60+ users from different professions, age groups, different regions and different walks of life. We then narrowed down the scope for our target users into 3 major groups ie people in their Early Career (Ages between 18 - 25), Mid Career (Ages between 25 - 35) and Late Career (Ages between 35 - 55).
Lives with 6 people in a 3BHK house in a SF
“ When i work from home, I find it hard to meet high profile clients at a place other than office. My office is also 30min drive from my home so have to travel a lot which I am not comfortable with. Also it is hard to maintain privacy of confidential information while working from co-working spaces and its very loud."
Insights :
Lack of appropriate space to meet high profile client frequently close to her and impress them.
Not comfortable going to co-working space as it involves exchange confidential information and too noisy.
Lives with two other roommates in a 3Bed apartment in LA
“I cant focus well at home since I feel lazy and slow and cant relax in the office. I don’t like co- working spaces since they are very distracting, i prefer to work from calm, silent places with a nice experience.
Also I miss meeting my colleagues, friends in office and work together."
Insights :
People prefer to have a more unique, relaxing and calming experience to be productive.
Users miss the social connection with colleagues
Lives with her husband in a 2Bed house in Texas
“I cant focus well at home since I feel lazy and slow and cant relax in the office. I don’t like co- working spaces since they are very distracting, i prefer to work from calm, silent places with a nice experience.
Also I miss meeting my colleagues, friends in office and work together."
Insights :
It’s very hard for people to find appropriate workspace to work from or meet clients and get the required tools especially when they are traveling.
Users often feel disturbed by their children, family especially during imp meetings
Financial Investor
Drake Dong
Product Design Intern
Loani Jackson
Project Manger
Vidhya Thakkar
Insights - Solution
Talking and interviewing with the users helped us understand the key problems they faced and their needs. Based on that we were able to synthesize them into key insights which drove our unique solution.
Lack of appropriate space to meet high profile client frequently close to her and impress them.
It’s very hard for people to find appropriate workspace to work from or meet clients and get the required tools especially when they are traveling.
Connecting remote professionals to with vacant infrastructures like hotels and cafes close to them that provide all the required tools, softwares and appropriate work setting to work efficiently
Users often feel disturbed by their children, family especially during imp meetings
People prefer to have a more unique, relaxing and calming experience to be productive.
Users prefer to have a quiet, unique and calming experience while working, meeting clients which not only improves their image standing but also helps them to concentrate, be productive and work efficiently
Lack of appropriate space to meet high profile client frequently close to her and impress them.
Not comfortable going to co-working space as it involves exchange confidential information and too noisy.
Users often travel to meet clients and make business transactions. However current spaces like cafes and co- working spaces are very loud and expensive. Also it is hard to exchange and work on any confidential projects in a public setting.
Competitive Analysis
Competitive Analysis helped up discover the companies out there in the market and the services that they are offering in the sector. It also helped discover the areas that they were successful and areas that are to be avoided.
With them help of positioning matrix we were able to understand their offerings, their strengths and weakness and areas of untapped opportunities.
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Analyzing them during the onset of the project helped us brainstorm differentiated market acquisition strategies, product offerings and services using the blue ocean strategy .
Positioning Matrix
Competitive App Features
How might we improve the working experience for remote / hybrid professionals and employees such that they are able to find productive workspaces based on their personal working requirements for short duration ?
Area of Opportunity
Companies reducing their office spaces
Hotels shuttered completely and were empty across the country in 2020.
Employees scared off commuting large distances due to COVID and don’t wish to spend long hours traveling to offices.
Solution
Out of office spaces is the next generation of remote/ hybrid working connecting professionals to productive workspaces based on their occupation, working style and working needs.
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We consider ourselves as the "Uber of workspaces" where in we connect professionals to the areas and workspaces that are underutilized such as hotels, restaurants, cafes, music studios, professional kitchens and real estate.
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Through our membership platform professionals can thus easily find workspaces based on facilities offered, services they need, tools offered, workspace infrastructure and location based on their working needs.
We aim to become the platform to find workspaces on the go.....
Hotels
Music & Photography Studios
Getaway Homes & Apartments
Office
Shared Professional Kitchens
We have currently partnered with 10+ hotels in London
User Cases
User Persona Overview
Jack's Current User Journey
Goal of the App
To be able to find 5 star hotels to meet a high profile client in London
Able to book a mini meet room on the date he is traveling to London
Able to Book the room based on Decor experience
Able to control in room equipments and facilities via the app
Emma's Current User Journey
Goal of the App
To be able to find desired restaurant workspace based on location and facilities like childcare, zoom equipped room etc
Able to directly navigate to the restaurant via the app
​Able to scan and checkin directly with digital membership card
Able to see the time spent in the workspace and if any friends around
Usability Testing and A/B Testing
I divided the usability into three phases ....
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User Testing 1 - LowFidelity
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User Testing 2 - Mid Fidelity
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A/B Testing
User Testing 1
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Low Fidelity Mockups
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I sketched out quick concept features that I believed users might need based on user research.
Upon testing, I not only got some key insights regarding he system but also how people aim to use the app in their day to day lives and also what kind of features they were looking for in the system.
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Onboarding Experience
Booking Workspace
Booking Facilities like ChildCare
Key Learnings
Would prefer to get suggestion for places to select based on location and like to see the amount of balance in their cards.
Would like to see price of the room, able to book that room and number of rooms available to book, in case of checkin.
Users couldn't figure out how they can book a room for a selected date, day and time.
Users felt it tedious to add every equipment they would like and preferred more in form of bundles of spaces and if can be set up before they arrive at the selected location.
Users wanted to be in control of their workspace environment
User Testing 2
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I got some key insights regarding user actions, behavior and minor interactions, while using the app. I also learnt when and how the buttons should be placed for easy user flow, how type sizes spacing and positioning matters in certain areas.
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Usability > Visual Design
Booking Workspace
Control of Workspace
Renting out Equipments at Workspace
Key Learnings
Users preferred to find workspace available based on date and day and hard for them to find the place to enter that on home page.
Users normally asked their friends, family or colleagues for a suggestion of a hotel or restaurant to take high profile clients. Preferred if can share the workspace options with them to get their suggestions
Customers found the " + & - " sign on booking the room confusing as they would only book one room at a time. They found it hard to see the room available option.
Would like to check if the option of child care is available at the desired location before moving further with selecting the space and booking.
Giving multiple suggestions of workspace on platform based on uses profession, need and customize the workplace to impress clients.
A/B Testing
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A/B testing really helped me analyze users convenience of using a certain function in different use case situation, how different UI layouts affects the perception of booking and based on feedback helped formulate high fidelity prototypes.
Understanding users finding workspace needs based on location, profession etc.
Testing Filter Option
Testing how users like to find the facilities they need in the workspace for a desired location before booking
Key Learnings
Users preferred to choose in the map the workspaces that were close to them. They wished if they could select the kind of workspace specifically like hotel/ restaurant to look for close to them.
They found the filter option to be very big, prominent and distracting. They often by mistake end up hitting it when searching for workspace.
They found as an additional step to find workspaces based on facilities by going to the filter option and selecting every aspect. They preferred to have something quick and efficient.
How It Works....
USER FLOW 01
Find the perfect hotel, workspace close to you.
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Meeting any high profile clients soon ?? Now find and book a workspace that is elegant yet professional, close to you, based on amenities and facilities it offers, according to your needs.
USER FLOW 02
Impress high profile clients and co-workers
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Impress high profile clients / coworkers by selecting a workspace based on theme and decor to make the working experience more fun, engaging, vibrant yet professional. You can now get suggestions from your colleagues and friends whenever confused about selecting the right kind of workspace to make a good first impression.
USER FLOW 03
Seamless CheckIn
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Easily scan your membership card / hotel room key stored in the app at the entrance kiosk to checkin into any hotel / restaurant.
USER FLOW 04
Be in control of your workspace
Customize and set the workspace accordingly to your needs and preferences. Whether to impress clients so just simply to work, select a nice aroma, tone of lighting or music right from your mobile.
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USER FLOW 05
Connecting with colleagues outside of office
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Find, connect with your co-workers anytime at any of our partnered workspaces to build and enhance social connections.
Lets Talk Business !!!
Business Model Canvas
Value Proposition
Our Initial Offering
Subsidized Membership / per month + Pay as you go model
Branding
Inspiration
Design Principle
Grounded
Clean
Luxurious
Professional
Logo Ideation
Primary Logo
Out of Office Spaces wants to invoke the emotion of making its customers to feel Luxurious, Energetic and Calm while working in their workspaces.
These colors can be used in member- ship cards, posters, banners, business cards etc.
Color Pallete
Pattern
Pattern was inspired from co-working plan layout ( above image) , that showing variety of spaces. Through this pattern, I wanted to show variety of spaces we offer
Membership Card
OoOS aims to issue digital membership card to its customers based on the plan they selected.
Customer can simply show the card on arrival and receive their room key from the concierge.
UI Style Guide
Design System
Master Grid
Application
Typography
Typeface
Type scale
Color
Main Colors
Text Colors
Map Colors
Color Application
Adaptive UI Elements
Filter Options
Buttons
Non Selected
Selected
Header Options
Adaptive Elements
Icons
Information Architecture
Hear From Our Customers
