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Peugeot Strategy 2035
This project involved reimagining the future of the brand, business and UX strategy for Peugeot in 2035 by designing a self-contained experience mockup and creating a unique brand experience to be displayed at CES, Monterey Historics, Autoshow. The project involved analyzing future trends in Technology, Manufacturing, Lifestyle and incorporating a phygital experience in mobility . As a team we worked on building user personas and defining user journeys as a moonshot experience for 2050, followed by defining the experience for 2035.
The purpose was to connect to the user's emotions, identifying problems by analyzing trends and needs and thus accordingly leveraging the brand's value & technology.
Team
Pallavi Gautam, Trusha Chandan,
Sung-Jin Lim, Ashwin, Khashayar, Xiaoyu Zhang, Karen Liu, Khristian Martinez
My Role
I played a core role in developing the Business service model, Brand Strategy, Future Forecasting analysis, Part of UX Research, Complete Ideation and big picture system development process, and building UX/UI Design of one of the features in the system.
Every team member was responsible for developing each UX/ UI feature in the system.
Duration
13 Weeks
Designed in 2018 (Spring)
Vision
"Re-defining Peugeot as a playful yet emotional ultimate tailored personal transportation experience by introducing a gamified mobility service system."
Timeframe
Year of 2035
Since conceptualizing, development and manufacturing of a vehicle take about 10-15 years, we believe, presume that we might achieve full automation and transition for the driver by that time frame.
Vision
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