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Peugeot Strategy 2035
This project involved reimagining the future of the brand, business and UX strategy for Peugeot in 2035 by designing a self-contained experience mockup and creating a unique brand experience to be displayed at CES, Monterey Historics, Autoshow. The project involved analyzing future trends in Technology, Manufacturing, Lifestyle and incorporating a phygital experience in mobility . As a team we worked on building user personas and defining user journeys as a moonshot experience for 2050, followed by defining the experience for 2035.
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The purpose was to connect to the user's emotions, identifying problems by analyzing trends and needs and thus accordingly leveraging the brand's value & technology.
Team
Pallavi Gautam, Trusha Chandan,
Sung-Jin Lim, Ashwin, Khashayar, Xiaoyu Zhang, Karen Liu, Khristian Martinez
My Role
I played a core role in developing the Business service model, Brand Strategy, Future Forecasting analysis, Part of UX Research, Complete Ideation and big picture system development process, and building UX/UI Design of one of the features in the system.
Every team member was responsible for developing each UX/ UI feature in the system.
Duration
13 Weeks
Designed in 2018 (Spring)
Vision
"Re-defining Peugeot as a playful yet emotional ultimate tailored personal transportation experience by introducing a gamified mobility service system."
Timeframe
Year of 2035
Since conceptualizing, development and manufacturing of a vehicle take about 10-15 years, we believe, presume that we might achieve full automation and transition for the driver by that time frame.
Vision
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