Overview
StepUp is a fitness brand ecosystem specially catered to the elderly that provides personalized suggestions, feedback for improvement and fitness programs based on their age, fitness level and medical conditions.
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My Inspiration for StepUp was born after living with my grandparents during the beginning of COVID . I observed how they and their friends use to try keep themselves fit and healthy from home and how it affected their physical and mental health. They often assumed what kind of exercises were right for them, thus out of fear of falling sick they tried to find ways to keep themselves fit.
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This made me think of coming with a better solution to help elderly stay fit and healthy.
Contents
UI/UX Design, User Research, System Design, Storyboarding, Branding, User Testing, Wire Framing, User Journey
Softwares Used
Figma,
Photoshop
After effects
Rhino
Keyshot
Timeline
14 Weeks
Jan - April (2021)
Key health and wellness trends in 2021
Online Training
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The success of online and virtual training has also opened up new perspectives for the foreseeable future, when the pandemic emergency has finally passed. Whether it's at home or at the gym, consumers want to follow their passions. while feeling like they're part of a community, which means working out with their favorite trainer or on their preferred virtual landscape
Personal Training
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One-on-one training has recently become more accessible at home, largely because it provides individualized programming focused around the client’s goals with regular fitness testing.
Tele Health
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With tele health growing adding some easy-to-use monitoring equipment to the video chat mix is allowing more older adults in particular to avoid hospitals too.
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Growing trends among the elderly...
Staying fit and healthy from comfort of their surroundings
Since Covid hit most elderly population have been confined to home which limited their physical activities.
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In the Post Covid world there has been a growing trend among elder population to be physically fit and healthy from the comfort of their home and surroundings.
Defining the Problem
Based on insights from the user interviews, user behavior research and market research (see below for the full process), I realized four key problems that the elderly faced in order to stay fit and healthy in this rapidly shifting digital environment.
Only 24.5% of seniors exercise daily.
This is because most of them don't know what kind of exercises are right for them and stay in the comfort zone since they are worried about injuring themselves.
About 75% of the elderly often assume diet/ exercises that could be good for them.
Often exercising incorrectly or over exercising causes muscle/ joint pain.
They don't really know what exercise are good for them and thus stays in their comfort zone
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Since currently there are no apps, services or products specially catered to them, they mostly rely on wisdom from their friends/ family or social media or practice excersie they had learnt when they were young which often affects their health drastically.
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Most of the apps or video classes digitally don't tell users where and how to improve upon during the workout sessions or provide any feedback, curated information, or programs specially catered to them and their individual needs.
Have a hard time commuting long distances regularly. They also don't like the commitment of going to the gym or having personal trainers as they find it to be really expensive and unnecessary spending money as they can't stick to it regularly.
​They do not prefer to exercise in groups as their pace and stamina is different and thus prefer to exercise individually based on what their body needs.
Challenge
How might we help guide elderly based on individual needs, age and medical conditions to stay physically fit and healthy right from the comfort of their home ?
Solution
StepUp is a fitness system specially catered to the elderly that provides personalized suggestions, fitness programs based on their age, fitness level and medical conditions.
It also helps connect them to personal trainers, live/ recorded classes, games and physiotherapists from all around the world.
It also provides live accurate feedback with the help of body tracker to improve their movements and make sure that they are exercising correctly.
System Stakeholders
Elderly Users
Personal Trainers
Physiotherapists
Ecosystem Of Products
App
The Mobile App provides personalized suggestions for browse, scheduling , playing and connecting with trainers, physiotherapist, peers from all round the world.
Josh
Body Scanner and Tracker
Josh is a personal fitness and wellness coach for the elderly.
It has the feature of....
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Body Tracking to provide live accurate feedback on how to improve and do the exercises correctly It also helps with Virtual Scanning and presence for immersive workout experience
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A Camera for Virtual Communication with trainers/ Physiotherapist whenever required and assist with gestures functionality.